Track Overview
In this track, you will learn about the diverse career options available in sports management and develop an understanding of how to create a sports marketing campaign.
Your project deliverables include a written marketing campaign overview and a 5-minute pitch presentation on a sports marketing campaign that you develop for a team, brand or athlete of your choice.
The primary learning outcomes are:
- To apply critical thinking, empathy and creativity in designing a marketing campaign
- To apply adaptability skills to relate your marketing campaign to current events and culture
- To use influence when pitching your marketing campaign
Track Curriculum
RESEARCH
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CREATE
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PRESENT
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after you enroll
REFLECT
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