Track Overview
In this track, you will learn all about creating effective marketing campaigns by exploring some of the most iconic brands of all time and developing a campaign for a product or cause that you care about.
Your Create project includes preparing a marketing campaign overview and a 3-minute pitch presentation on the campaign that you develop.
The primary learning outcomes are:
- To apply critical thinking, empathy and creativity in designing a marketing campaign
- To apply adaptability skills to relate your marketing campaign to current events and culture
- To use influence when pitching your marketing campaign
Track Curriculum
RESEARCH
Available in
days
days
after you enroll
CREATE
Available in
days
days
after you enroll
PRESENT
Available in
days
days
after you enroll
REFLECT
Available in
days
days
after you enroll
